Why would a person need a myth?
Remember the once-popular song from the movie "Sannikov Land," Sing it, but somewhat differently, as the sixteenth rule of NLP for the stars.
ghostly everything in this world storming,
There is only a myth, for him and hold on.
There is only a myth between past and future,
it is called life.
Let these words become a mantra to your success. Croon this song while driving, while bathing, showering, pool, gym, in the queue during the execution of routine work. Sing and work to create myths. What is myth? Sallust said: "The myth - it is something that never was, never will be, but there is always" ... myths, created by the star - is the image of the successful "I" to which a person seeks, and who wants to fix in the minds of the people around him . Whatever the scope for use of their talents you choose, you need to create a myth about himself.
Why would a person need a myth? fact that we believe becomes our reality. So, to create a myth about themselves, we are approaching our ideal. If a mother tells her son: "In our family all painted. But you - just genius. You'll be a real artist, then so is likely to happen. Mother makes son reality, predicts the future, programs of its success. If the son-mother-in-law said: "My daughter is excellent cooks. Simply Yum. All admired her, then her husband volens-nolens have to get used to the eggplant, which he did not like his childhood, because "all admire." Of course, he would not deliberately restructure their tastes ... But podsoznaniya mechanisms operate smoothly.
If patients write a letter of thanks to the clinic where you work, wait for improvement. There is such a sign. If the boss during your vacation a few people at the firm say that without you in the company mess that everything falls out of the hands that no one fails, no one manager can not make a sensible statement, he certainly wants to write you a bonus or raise wages . Needed because cherish precious shots!
The laws of branding
A true star - a brand. This is a draft. And as each new case is written business plan, and to create the stars need a plan, a plan written by the laws of branding. I'm not going to reinvent the wheel, and invent something new. Technology brand building known to any businessman. Now by means of NLP we'll take you production model star, we come to the matter seriously - with a microscope, with leykalom with compass ... So ...
The power of a brand is inversely proportional to its scope. If people have got used to the fact that you are a boxer, and in the evening dissecting Bosko in the ring, it is not necessary to open the world your fragile soul and begin to sing with a pop-romantic ballads. You would not understand. You will lose its sports fans, who believe that in life you, too, waving their fists. And you will not find yourself nose running fans, who just fall into a swoon from your brutal boxing form. The audience did not forgive their brands diverse. The audience does not want to know what a boxer has a heart. She did not care. She wants bread and circuses. Of course, you can tell that the audience - a fool. Flag in your hands and a fair wind at your back. But it's better to not pulverize ...
The narrower the scope, the stronger the brand. I have not read the works of Darya Series. But if I wake up at night and ask who she was, I rattled off without a hitch: The master of ironic detective. All media, book shelves in the shops and my friends told me about it. I am sure that Dontsova could try his hand at various genres. Say, a love story, in drama, writing a series ... But it is true to its brand. She was not sprayed. She is not greedy. It lacks its niche, for which she fought.
Not advertising, and brand creates public opinion. Today, brands are no longer create. They are born themselves. A new brand should be able to attract the attention of the society, otherwise it will be untenable. But how to get the attention of the consumer? The best way - to become the first brand in the new category. Media primarily talk about the updates, not that recognized the best. If talking about your brand press, then you have a good chance to attract the attention of the consumer. The easiest way to stir up the press, claiming not to create a new product, and creating a new category. New book writer - the boring stuff for the press. But creating a new genre in literature - a hot cake.
Born, a brand to survive, it needs advertising. Public opinion - a powerful tool. However, over time the brand's image in the mind begins to fade. The time comes and the leader has to build a branding strategy is not on public opinion, and on advertising. The budget for advertising costs can be compared with the budget on defense. Spending millions of dollars, you do not get it, but deny them the possibility of competitors to take your place in the market. How it works in real life? Apartment in a prestigious area, an expensive car, a suit from Armani, Swiss watches, holiday in the Canary Islands, in the end, just tightened the figure, a fresh shirt and arranged her hair - it works on your image.
To create a category, the brand should work with their own kind. Often, that common sense wins greed and envy. The dominant brand is almost always tries to evenly subdue the corresponding sector of the market. But to be on the wave, in the course of events and trends, you need to make friends, cooperate, participate in the activities of your business segments. Therefore, young artists want to go to Eurovision, theaters hold festivals, athletes go to the competition, chefs, hairdressers and bartenders are involved in professional competitions ... Being the first among equals - a good advertisement.
Brenda want color, the opposite color of the main competitor. If you position yourself as a wise woman, and the reputation of blondes in a society stained silly jokes about sex, it is not necessary to challenge and deliberately painted in white. Brunette - also very sexy. But even with his head.
No one brand can not exist forever. Sometimes the best way - is euthanasia.
Are dying. Analog cameras in the era of digital photography, people due to age and illness, the nature of the law shifts the time of the year ... If you feel that your brand steel reel teeth, be merciful - kill it yourself and start from scratch. The main thing is not wrong! With the advent of film and television, many were predicting the death of theater. However, sneezing like theater at the projections. He just became more elitist art, but still losing ground and is very much a niche. Theater, however, not one thousand years ... your brand is ready to compete with him?
Myth to conform to
Designing its own myth, be consistent. Positioning himself a wealthy man, focusing on accessories - do not allow yourself to wear cheap shoes, handbags and watches. By positioning himself an intellectual, correctly put an accent and in accordance with the rules of the Russian language to pronounce the words, listen to news, watching educational programs, and read the analyst. If you have nothing to say, better not say anything to the air of a connoisseur. Myth to match. Think about that mask adheres to the face.
Initially, you persist in pulling the blanket, and then choke under it, but you can not escape, because after a while successfully constructed the myth starts to control you. Maybe Valery Leontiev no longer wants to sing. But who will allow him to do something different? Even with his money ... Is that retire and travel the world. But fame - such a powerful drug, from which voluntarily is almost impossible to refuse. Once you fashion a successful form for your content, you have to be rather conservative man, and not to change fasonchik own life. Because the main thing - to suit sat.
