Become a fashionable concept of personal brand or, more simply, the creation of his image. To date, your competitiveness is based on your competence, namely on your knowledge and skills that can be applied in practice. For the successful promotion of a personal brand you just know the basic rules of its promotion, including personal marketing and PR, which will adequately respond to market demand. Demand for your knowledge and skills in the labor market will primarily be seen as the demand for the commodity. And as in any market, the goods can be different.

This may be consumer goods, or "consumer goods", which is sold in every store, and exclusive, available only in expensive boutiques. In the language of the labor market in the first case we have in mind ordinary skill, such as, for example, the driver, janitor, security guard. In the second case we are talking about experts or with Certificates of additional training or have experience working in foreign companies that have passed training courses, as well as consisting of professional associations. Each product has its own user. And if in the first case, the employer simply takes the product with good technological characteristics, whereas in the latter case, pay attention to the existence of values, wearing the intangible nature and important for the community of consumers of this commodity. Thus the goods and becomes a carrier of the brand, has its own image.

A brand, on the one hand, it facilitates consumer choice and on the other hand, allows holders of the brand to rely on demand from their customers. Well-known brands such emotional components of personality as "a shirt-guy", "miser", "selfish", etc. You decide whether to invent around your image for you or you'll be modeling and manage it. Look around you: in the modern world in all spheres of our life we are confronted with brands of different companies: Levi's, NOKIA, Microsoft, McDonalds and many others. Also there are many brands of personalities: Bill Gates, Peter Drucker, Michael Jackson, Jaures Alferov. And if the earlier brand identity were typical show-business stars, politicians and scientists, but now this concept applies to the best specialists in their fields.

Why brands are so prevalent and why they create so necessary? At its core brand - a sort of quality standard, but at the same time, it includes the image. Visiting different cities and countries, you can always distinguish the above brands. This is a person with a strong personality, preaching his "religion" for their customers and for their employees. The brand personality is created to ensure that its owner did not get lost when there is a great choice. Brand more than a name - is an emotion and belief, it is your uniqueness. And if some time before the brand had only multinational companies, show business stars and politicians, but today it is a time when the individual acquires great importance and every one of us needs its own brand.

Especially in the case when we are talking about us, the successful manager to master the market. Imagine the wealth of goods available in the labor market, and the true brands is not all. But we all were on the same market area, where typically one - choose the best. Algorithm for constructing a brand is not so complicated. The first thing you will do if you want to "create" your personal brand - to marketing and to identify areas where your skills can be applied, ie find your customers, identify target audiences and create and rank their attributes. Even your weaknesses can be represented as a characteristic you individuality.

The result of successful brand building will be and is associated with your name on a system of values, rules and commandments. Currently, your experience, knowledge and skills are a tradable commodity, and you are perceived as a brand. Competition ceases to be a narrow profile, it takes a global scale and captures more hearts and minds. Today, private brands are popular in areas such as business, education and information technology, tomorrow and competitiveness of industrial enterprises will depend not only on the assortment of goods, but also on the competence of staff.